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    Home » Work Samples

    Work Samples

    Let's Work Together

    In the early 2000s - before gluten-free was even cool and when being vegan was only for hippies - I launched a CPG health food brand selling to companies such as Whole Foods Market, Amazon (back before everybody was selling on amazon) Jimbos, Gelsons, Lazy Acres, People's Food Coops, Aramark, Lassens, Erewhon and more. With only 25K investment to create and launch the brand, we got to 200K in sales within the first 2 years. My company collaborated with other companies like Evolution Juice, GoRaw, Lidia's Organics and was approached by Van's Waffles and Kellogg Company for further investment. The brand was featured in magazines such as the LA Business Journal, San Diego Union Tribune, C California, InStyle Magazine, Yogi Times, Glee, Oxygen and more. The products were popular among celebrities such as Ellen Degenerous, Gwenyth Paltrow, Joaquin Phoenix and Bill Maher. 

    With little budget for marketing we had to get super creative and resourceful. With Facebook business pages just launching in the mid 2000s, it was a new tool to many, and we signed up right away seeing the marketing potential. I used all sorts of chat rooms (remember those?) to create an online buzz and education the public on gluten-free healthy treats. We were one of the first brands to help fuel the gluten-free buzz, the raw food trend and using refrigeration as a preservation (shelf life) tool. to do this I got big bloggers (yes, bloggers who were just starting to get popular) and influencers in the industry to try my products or push my products through their blogs. I would cold email and offer free product for giveaways and reviews plus I offered to pay them monthly to put my logo on their web site. I signed up for social media accounts, started my own blog and sent "newsletters" to any email address that purchased product on our site. This was before mail chimp and other automation software. The was the start of digital media and it was an exciting time to be marketing a new innovative product. 

    In 2013, After 11 years building and running the company, I decided to focus on my family, work from home and stop pounding the pavement as a business owner. I started consulting for small food and CPG start-ups giving them all the tools they needed to succeed in the CPG industry. In addition to consulting I continued to create and develop recipes for digital health companies, magazines, and other brands such as the Honest Company, Pressed Juicery (The Chalkboard Mag), Honest Beauty, North River Farms, Vuori and Prana and continued to work with other influencers, keep up on digital media by doing campaigns and collaborations with big brands like Ruby Rockets, Whole Foods Market, Jamba Juice, Annie's Organic, Nucifera, The Fullest, Suja, Sakara Life, Barre3, and more. 

     


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    My Own Blog - Pure Kitchen

    This space has been a platform to showcase photography, writing style, marketing abilities and recipe development. You'll find all my work in here and all the press we have received. Feel free to explore.


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    Recipe Development

    Here is a sample recipe that I developed for a company to use on their blog and social media accounts to help create a brand story of health and wellness. Click here to see the recipe live.


    ebook sample

    E-books & Monetizing a Blog

    I had the chance to put together a few ebooks over this past year to help monetize my web site. To market them I used social media, sent newsletters, paid for social ads and boosts, gathered and shared testimonials, had a few influencers and companies push the book through their blogs as well. Click to see the ebooks for sale. I can walk you through how to monetize a web site and how to generate leads, gain traffic and social following.


    OhJoy Kookie Karma

     

    Strategic & Content Partnerships (Brand Awareness)

    As a content curator and brand strategist for a digital health company called BasilHealth, I created a buzz, a brand voice and a social media marketing strategy. Part of that included working closely with influencers in the industry and also creating strategic content partners. Here is a sample of a content partnership. We exchanged content on each others platforms and of course linked back to each other (building back links and SEO was part of this strategy).  Ava Women was a perfect strategic and content partner for us. Click here to see it. 


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    Newsletter & MailChimp

     

    I've been sending out email newsletters since before automation services like MailChimp. I now use MailChimp to send newsletters to thousands of subscribers. Building this list is key to customer acquisition. 

     


     

    Brand Awareness / Marketing

    As part of my marketing and brand awareness strategy back in 2009 I got one of the biggest bloggers to post a review of my products on her website. Oh Joy - aka Joy Cho - is one of the biggest bloggers and influencers on the world wide web. Her blog posts brought tons of leads and sales to our e-commerce store. 

    In 2009 and 2010 this was a pretty new digital marketing strategy. Check out another sample here.

     


     

     

     

    Selling Products Online & In Stores

    Amazon.com launched their "Marketplace" in 2000 and we were selling on their site by 2005, just a year after we launched. See our products here.  

    We also sold our products through distributors. 

     


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    Media 

    Here is a sample of my CPG company's press and media. 

    We focuses on balancing both online and in print magazine features and local and national as well. They both are key to brand awareness but serve different marketing and media purposes. 

    Click to see article.

    Primary Sidebar

    Welcome to my 20-year plant-based journey.

    After healing my own auto-immune disease and starting an International food company, I have since made it my goal is to help as many people as I can switch to a more plant-based diet and to make healthier food choices. Certified in plant-based nutrition.

    Join me on this journey; I'm here to serve and help.

    I trust the science that backs it. More about me →

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    I got out of my everyday environment. And into a n
    I got out of my everyday environment. And into a new one. Felt so good! Bye 👋🏼 Shell Beach. Thanks for having me. 
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#beachlife #winery #foodie #plantbased #manifestation #abundance #selflove #gratitide

    Loved my interview with @lilmixins founder Meenal
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#foodallergy #foodallergymom #prevent #allergies #skinhealth #babyrash #eczema #psoriasis #healing #vegan  #plantbased #epigenetics #cleanliving #healthygut #babybiome #gutbiome #pregnancyhealth #healthygut #gutbiome

    Duuuude I can’t get enough of these tahini choco
    Duuuude I can’t get enough of these tahini chocolate chip cookies. They have almost 8 G protein each cookie! 🤯😱 and are free of gluten, dairy, soy, egg, corn, refined sugar, and they are mad with only 5 clean ingredients. Literally GUILT FREE as well. They are great for my autoimmune diet protocol as well. Win win if you ask me. Recipe coming soon. Secret ingredient 🤫 @mikunafoods 
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#cookierecipe #vegancookies #eggfree #dairyfree #foodie #foodie #foodreview #foodreviews #foodreviewer #food #foodmag #foodscene #foodies
#foodauthroity #foodanddrink #cooking #recipe #cook #plantbased #plantbasedfood
#plantbasedrecipe #chef #vegans #veganrecipe

    🌧 I love rainy days! I made brownies today. The
    🌧 I love rainy days! I made brownies today. They are delicious. Recipe coming to the blog soon. These are made with sweet potatoes and protein powered. Low calorie. High protein. Gluten free. Vegan. Delicious! 
For more delicious recipes and cooking ideas follow @purekitchenblog  and click the link in my bio for free plant based recipe ebooks. 
#brownie #foodreview #foodreviewer #foodmag #foodscene #foodies
#foodauthroity #cooking #recipe #plantbased #plantbasedfood
#plantbasedrecipe #chef #vegan #vegans #veganrecipe

    🙋🏼‍♀️ Huge Chris Stapleton fan here. A
    🙋🏼‍♀️ Huge Chris Stapleton fan here. And passion fruit lover. They are in season and growing all over the place here. ⬇️
Passion fruit water is yet another youth serum. As passion fruit is full of vitamin C, vitamin A, fiber, and minerals like calcium, magnesium, phosphorus, potassium, and folate. These help your kidneys, nerves, muscles, and heart rhythm in big ways.
Your body uses Vitamins C to make blood vessels, cartilage, muscles, and collagen, which keeps skin looking young. It also helps your body heal, lowers inflammation, and protects your cells from damage. When you get enough vitamin C, it lowers your chances of getting colds and certain types of cancers. Vit A is great for eyes, immunity, and cells.
Note: did you know Passion Fruit is actually a berry? The biggest berry you’ll find. 
Follow @purekitchenblog for more recipes, health tips, inspiration and more. 
#foodie #foodreview #foodreviews #foodreviewer #foodmag
#foodauthroity #foodanddrink #recipe #plantbased #plantbasedfood
#plantbasedrecipe #vegan #vegans #veganrecipe

    My favorite breakfast is from @loftycoffeeco and
    My favorite breakfast is from  @loftycoffeeco and it is an Aztec Mocha (spicy & vegan) with plant-based sausage, tomato & avocado! What’s your favorite breakfast?
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#foodreview #foodie #vegan

    Easy peasy protein shake using @mikunafoods innova
    Easy peasy protein shake using @mikunafoods innovative protein powder. Its unique in that it’s soy and pea free. It uses “Chocho” which is a complete (plant based) protein with 9g per serving. 
This recipe is quick and healthy. 
1/2-1 whole ripe banana 
1/3 c protein powder
1 1/2 c water 
2 Tbsp raw cashews 
1 Tbsp agave or maple syrup 
Pinch of ginger powder, cinnamon, cardamom and nutmeg or pumpkin spice blend 
Add ice if you want it cold. Otherwise blend well and enjoy. 
#plantprotein #foodie #foodauthority #smoothierecipe #veganprotein #vegan #chef #plantbasedrecipe #foodanddrink #recipe #cook #foodmag #proteinshake

    If you’re not ready for change, you’re not rea
    If you’re not ready for change, you’re not ready for change. And that’s perfectly ok. 
Making healthy choices isn’t hard work. You “have time” to choose an apple over a bag of chips. Let’s be real here; you just DON’T WANT TO.  And that alone is totally ok!!
Let’s not shame others choices or pressure another to change. If somebody is not happy where they’re at, or they are sick, or in pain, only then will they start examining their current routines and habits. Anger is a great catalysts for change. It often pushes people out if their comfort zones and into action. 
I often hear “I don’t have time to be healthy”. But what that really means is I don’t want to change or I’m afraid of change. And I’m not ready. Change is what they’re nervous about - not the amount of time it takes to chop up vegetables. 
Be kind to yourself…but be honest. 
Notice what you say you desire (weightloss or more energy) and then really examine your habits. Do you make the choices a “thin” person makes? Do you make the choices a rested high energy person needs to make? This might seem obvious but it’s actually not…so often we overlook this gap. We don’t see it and then we get mad at ourselves. Punish ourselves for “failing” over and over again. 
Once you start paying attention to your actions and habits and line them up with your goals - that’s when the magic happens. 
Yay or nay?
#healthyhabits #weightloss #plantbasednutrition


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