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    Home » Work Samples

    Work Samples

    Let's Work Together

    In the early 2000s - before gluten-free was even cool and when being vegan was only for hippies - I launched a CPG health food brand selling to companies such as Whole Foods Market, Amazon (back before everybody was selling on amazon) Jimbos, Gelsons, Lazy Acres, People's Food Coops, Aramark, Lassens, Erewhon and more. With only 25K investment to create and launch the brand, we got to 200K in sales within the first 2 years. My company collaborated with other companies like Evolution Juice, GoRaw, Lidia's Organics and was approached by Van's Waffles and Kellogg Company for further investment. The brand was featured in magazines such as the LA Business Journal, San Diego Union Tribune, C California, InStyle Magazine, Yogi Times, Glee, Oxygen and more. The products were popular among celebrities such as Ellen Degenerous, Gwenyth Paltrow, Joaquin Phoenix and Bill Maher. 

    With little budget for marketing we had to get super creative and resourceful. With Facebook business pages just launching in the mid 2000s, it was a new tool to many, and we signed up right away seeing the marketing potential. I used all sorts of chat rooms (remember those?) to create an online buzz and education the public on gluten-free healthy treats. We were one of the first brands to help fuel the gluten-free buzz, the raw food trend and using refrigeration as a preservation (shelf life) tool. to do this I got big bloggers (yes, bloggers who were just starting to get popular) and influencers in the industry to try my products or push my products through their blogs. I would cold email and offer free product for giveaways and reviews plus I offered to pay them monthly to put my logo on their web site. I signed up for social media accounts, started my own blog and sent "newsletters" to any email address that purchased product on our site. This was before mail chimp and other automation software. The was the start of digital media and it was an exciting time to be marketing a new innovative product. 

    In 2013, After 11 years building and running the company, I decided to focus on my family, work from home and stop pounding the pavement as a business owner. I started consulting for small food and CPG start-ups giving them all the tools they needed to succeed in the CPG industry. In addition to consulting I continued to create and develop recipes for digital health companies, magazines, and other brands such as the Honest Company, Pressed Juicery (The Chalkboard Mag), Honest Beauty, North River Farms, Vuori and Prana and continued to work with other influencers, keep up on digital media by doing campaigns and collaborations with big brands like Ruby Rockets, Whole Foods Market, Jamba Juice, Annie's Organic, Nucifera, The Fullest, Suja, Sakara Life, Barre3, and more. 

     


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    My Own Blog - Pure Kitchen

    This space has been a platform to showcase photography, writing style, marketing abilities and recipe development. You'll find all my work in here and all the press we have received. Feel free to explore.


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    Recipe Development

    Here is a sample recipe that I developed for a company to use on their blog and social media accounts to help create a brand story of health and wellness. Click here to see the recipe live.


    ebook sample

    E-books & Monetizing a Blog

    I had the chance to put together a few ebooks over this past year to help monetize my web site. To market them I used social media, sent newsletters, paid for social ads and boosts, gathered and shared testimonials, had a few influencers and companies push the book through their blogs as well. Click to see the ebooks for sale. I can walk you through how to monetize a web site and how to generate leads, gain traffic and social following.


    OhJoy Kookie Karma

     

    Strategic & Content Partnerships (Brand Awareness)

    As a content curator and brand strategist for a digital health company called BasilHealth, I created a buzz, a brand voice and a social media marketing strategy. Part of that included working closely with influencers in the industry and also creating strategic content partners. Here is a sample of a content partnership. We exchanged content on each others platforms and of course linked back to each other (building back links and SEO was part of this strategy).  Ava Women was a perfect strategic and content partner for us. Click here to see it. 


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    Newsletter & MailChimp

     

    I've been sending out email newsletters since before automation services like MailChimp. I now use MailChimp to send newsletters to thousands of subscribers. Building this list is key to customer acquisition. 

     


     

    Brand Awareness / Marketing

    As part of my marketing and brand awareness strategy back in 2009 I got one of the biggest bloggers to post a review of my products on her website. Oh Joy - aka Joy Cho - is one of the biggest bloggers and influencers on the world wide web. Her blog posts brought tons of leads and sales to our e-commerce store. 

    In 2009 and 2010 this was a pretty new digital marketing strategy. Check out another sample here.

     


     

     

     

    Selling Products Online & In Stores

    Amazon.com launched their "Marketplace" in 2000 and we were selling on their site by 2005, just a year after we launched. See our products here.  

    We also sold our products through distributors. 

     


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    Media 

    Here is a sample of my CPG company's press and media. 

    We focuses on balancing both online and in print magazine features and local and national as well. They both are key to brand awareness but serve different marketing and media purposes. 

    Click to see article.

    Primary Sidebar

    Welcome to my 20-year plant-based journey.

    After healing my own auto-immune disease and starting an International food company, I have since made it my goal is to help as many people as I can switch to a more plant-based diet and to make healthier food choices. Certified in plant-based nutrition.

    Join me on this journey; I'm here to serve and help.

    I trust the science that backs it. More about me →

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    Popular Recipes

    • 3 Ingredient Savory Crepes - GF
    • Cooking The Perfect Quinoa
    • Healthy Bloody Maria Recipe
    • Air Fryer Baked Potatoes

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    Move over eggs. This tofu scramble is comin’ in
    Move over eggs. This tofu scramble is comin’ in hot! 🍳
Just 5 minutes and you’ve got breakfast. So often I get asked for breakfast ideas when transitioning to a plant based diet. This is a great egg sub and is savory and high in healthy protein. 
1 cube medium hard tofu 
1 tsp turmeric 
Salt and pepper to taste. 
1/2 Tbsp olive oil or other cooking oil 
In a frying pan sauté on medium high heat for 5 minutes. Stirring often. Add garlic or onions or cheese. I added spinach to mine. 😋
#plantbasedbreakfast #veganegg #tofuscramble #eggless #eggfree #savorybreakfast #veganrecipes #veganfood #plantbasedcooking #highprotein #veganprotein #plantbasedmeals #wfpb #foodreels #healthycooking

    If you haven’t made this cold lentil salad yet y
    If you haven’t made this cold lentil salad yet you’re missing out. It’s tangy (lemon) and full of protein (plant protein). Perfect for a pot luck. Or snack on it for a few days. 
INGREDIENTS
3 cups cooked lentils (cold)
1 whole lemon, juiced
1/2 tsp sea salt
1/2 tap cumin
3 Tbsp dried parsley
1/4 cup olive oil
1/2 zucchini (julienned)
1/4 red onion (Finley chopped)
DIRECTIONS
Mix everything in a bowl. Enjoy.
#plantprotein #veganprotein #lentils #fiber #cleaneating #quickrecipe #saladrecipe #beans #whatveganseat #vegansofig #potluck #salad #veganrecipe #reelrecipe #plantbasedrecipes #plantbasednutrition #healthyrecipes #lunchideas #healthylunch

    Let’s get real : Succeeding at anything takes di
    Let’s get real : Succeeding at anything takes discipline. Even manifesting takes discipline. Often clients say that they tried this diet or that diet. And they can’t seem to reach their health goals or heal or lose weight. And every time we take a deep look it’s because there really isn’t the discipline they think there is! The same way a fish doesn’t see water we have a hard time recognizing our own self sabotaging habits and patterns. 
I’m not talking about restriction or lack or counting calories or counting fat grams. That’s old-school. Don’t confuse discipline with restriction.
P.S. this my first attempt at trying out trending audios😜🤷‍♀️
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#Dairyfree #Plant-based #veganrecipes #vegan #dairyfree #fitness #vegan #fitness #cleaneating healthy habits #discipline #motivation #inspiration #healthyrecipes #vegetarianrecipes #veganfood

    I just can’t stop noodling!

    #noodles #veganreci
    I just can’t stop noodling!
#noodles #veganrecipes #wfpb #plantbaseddiet #plantbasedmeals #plantbasednutrition #garlicnoodles #hungry #reelsrecipe #reelrecipe #recipereel #whatveganseat #dairyfreerecipes #dairyfree #meatless #glutenfreerecipes


    Damn this combo of garlic, ginger and tahini over
    Damn this combo of garlic, ginger and tahini over sautéed potatoes is 💣. I love tahini dressing because of how creamy it gets without using cashews or dairy products. I first sautéed the potatoes in vegan butter. I added a few shallots for fun. THAT’S IT. If you cut them thin enough they cook in just 5-6 minutes on medium high heat. I added raw kale to them for added fiber and minerals. 
Dressing 
2 cloves garlic
1/4 inch piece of fresh ginger
1 whole lemon
2-3 Tbsp sesame oil, 
1 heaping Tbsp tahini
2 Tbsp water
big pinch sea salt. 
blend it all together until creamy and chunk-free. 
Enjoy 
#plantprotein #tahinidressing #sauce #veganrecipe #veganpotatoes #dairyfreerecipe #wfpb #glutenfreedairyfree #glutenfreevegan #foodreels #dairyfree #plantbasedrecipes #plantbasednutrition #autoimmunefoods #autoimmunedisease #antiinflammatory #healthyrecipes #healthierchoices

    LISTEN 👂I wish somebody shared this wisdom with
    LISTEN 👂I wish somebody shared this wisdom with me when I was younger. 
I used to think perfection was actually THE goal in life. Literally that’s what I thought - be your best, do your best, be the nicest, get the best grades, look your best, date the best, eat the best, do no wrong, don’t argue, be happy and makes others happy, give give give…and if I didn’t accomplish those things I was very concerned. I wondered what was wrong with me and punish myself. I know…laughable right? But nobody told me otherwise🤷‍♀️ 
This is what a version of codependency looks like: perpetual state of feeling not good enough, constant state of fear or fight or flight…exhausting, defeating and eventually leads to dis-ease. A victim in almost all areas of your life: “Why is this person being awful to me, why am I sick when others are well, this isn’t fair”. 
After deep healing and self exploration, I clearly see how my ways of looking at life, my own actions (people pleasing or having no boundaries), attract the abusers, users, haters, broken people; I attracted people to treat me poorly. 
So, this is what is meant by “taking accountability” for your life and understanding why certain things are happening “to you”. 
Not everybody is supposed to like you or agree with you or UNDERSTAND YOU. But taking it PERSONAL (becoming a victim) is your choice. Being Treated with complete disrespect is THEIR choice. Playing IN THE game of TOXICITY however is also your choice.
Freedom is attainable. Healing is attainable. Harmony and peace are attainable. It just requires radical self awareness. Today I choose to break the rules that were never there to begin with. 
#healingjourney #healthyfood #coffeetime #selflove #compassion #healing #codependency #codependentnomore #plantbaseddiet #traumarecovery #traumahealing #veganmama #healthyboundaries #wfpb #cashewmilk

    🍌🍌🍌As you can see I have been on a crepes
    🍌🍌🍌As you can see I have been on a crepes binge lately!This time I’m making sweet crepes. Need to use up your overly ripe bananas? This is the recipe for you! 
Batter
2 ripe bananas
1 1/2 c gf flour
2 Tbsp apple cider vinegar
1 cup water 
Blend on high until batter is creamy and smooth. Pour batter onto bubbling hot greased frying pan. Make sure the batter is thinly spread. Let that cook well. Flip when ready. Flip another couple times and repeat. 
Add filling of our choice. I used chocolate chips and maple syrup. 
Delicious and healthy! What will you put inside your crepes?
#healthybreakfast #plantbasedmeals #plantbaseddiet #veganrecipes #cleaneating #healthyrecipes #wfpb #recipereel #reelsinstagram #crepes #bananarecipes #healthysnacks #vegankids #healthyfood #veganmama #breakfastideas

    3 INGREDIENT CREPES! I made savory spinach crepes
    3 INGREDIENT CREPES! I made savory spinach crepes (gluten-free) a few weeks ago. This time Im coming in hot with a basil version and get this: you only need 3 ingredients to make these wraps. Use them with all sorts of delicious ingredients like hummus, quac, beans, tofu, garlic sauce, raw or roasted veggies and more. Have fun with them. Link to full recipe in my bio. Enjoy!
#highproteinvegan #veganrecipes #healthyeating #healthysnacks #lunchideas #plantprotein #plantbasedrecipes #glutenfreeeats #wfpb #easyrecipe #dairfreerecipes #plantbaseddiet #healthylunch


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